Empire Elite

Empire Elite Track Club, the fastest unsponsored track club in the United States, has kept a low profile despite their impressive roster of national-contending athletes. They have less money, no child prodigies, and work full-time jobs.

To compete with other professional track clubs with large funding from corporations, we opted to promote their clubs in a similar style to Nike, Adidas, etc., but for a fraction of the cost.

Instead of covering the nationally recognized Eric Holt, we wanted to highlight their up-and-comer athlete, Ben Allen. This was more closely aligned with their club’s mission: to elevate those who aren’t given a chance to have success in professional athletics.